Ron Wiens
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Ron Wiens M.Sc
Partner, Leadership

• Master of Science, University of Alberta
• Has worked in organizational change for more than 30 years
• Had two transformation projects reported through extended articles in CIO magazine
•  Personally addresses the full spectrum of transformation and works globally, helping leaders move their organizations significantly up the performance curve
•  Writing a book on transformation: Teaching Organizations How to Leap Tall Buildings in a Single Bound (The Leader’s guide to corporate culture as competitive advantage)
•  A founder of Totem Hill

‘Using Our Intelligence(s)’

Ron Wiens
What is the first thing you tell an organization considering transformation? Honestly? After all the caveats—make sure you’re really ready to do this, because it’s hard and scary—one of the first things I say is, “Give me half a percent of the budget for celebrations.”

Really? Yes. I call it “Ron’s Rule.” Some organizations initially find it a bit unexpected. So I say, OK, if you’re not going to set aside that much for celebrations along the way, you should double the overall budget now to ensure success. Look at the statistics: large-scale IT transformation projects routinely come in at two or three times their intended budget. There are many reasons for this, of course. But one, honestly, is maintaining morale and motivation. You have to celebrate each milestone, the successes along the way, so that people feel they’re making progress and can take pride in the discrete accomplishments. If you wait until the very end… people are going to run out of steam before they get there. This comes back to the caveats. Transformation is hard and scary. People need to be motivated through it.

Has the field of transformation itself changed in the last 30 years? Without a doubt it has, yes. Organizations have changed, the external milieu have changed. Gone are the days of what I call the ‘Lou Grant’ style of management. You remember Lou Grant from Mary Tyler Moore, the all-knowing, all-seeing manager who barked orders and kept things running smoothly? That’s not possible any longer. There’s too much knowledge piling up too quickly for managers to actually absorb it all. Knowing and doing have to be corporate functions. Think about this: in 1935, the amount of codified information in the world doubled every 35 years. Based on studies carried out at McMaster University, this doubling rate, by 1975, had shrunk to seven years. That is every seven years there was twice as much written information as there had been seven years before. Today, that rate is approaching eleven hours. You miss a day of work and the world’s volume of information has doubled. No one individual can be expected to keep up. The leader’s job is to align the direction and energy of the organization, not to know everything.

How does a leader go about that? It comes down to fostering three different kinds of ‘intelligences’ within the organization: emotional intelligence, relationship intelligence, and cultural/corporate intelligence. People who are emotionally intelligent can see outside themselves. They know their limitations but they don’t view themselves through the lens of these limitations; they believe in themselves but they know when to ask for help. Relationship intelligence is about establishing trust. People cannot and will not communicate openly if they don’t trust one another. You have to cultivate trust, so that you can have those kinds of situations we’ve all marveled at: the boardroom meeting where there’s practically blood on the table because people are going at it so hard, but they’re doing it openly and together because they trust each other. This ties into the last piece, the culture piece or what we call organizational intelligence, which is about establishing across the organization a sense of common cause. We’re living in the era of the brightest workforce in human history; people want to be able to look at the world and see that it’s better for their having been here. Rallying people around common purpose is key to leadership today.

You’re obviously passionate about this. Are the rewards worth it? Seeing people take a sense of pride in what they’ve done, when what they’ve done is monumentally difficult—yes, that is definitely worth it. You see what’s achievable. If you compare the productivity of ‘normal’ organizations to high-performing organizations, the difference can be an astounding: 300 – 500 percent. It can be done and it centers around the building of the three intelligences mentioned above. I still take great pleasure in the fact that two years after a transformation project with British Telecom, we went back and interviewed managers who had formerly been public-sector managers but through the project had moved into a brand-new public/private partnership organization. They’d been successful government managers prior to joining the new organization; with its new culture. Well, every one of them said they’d never go back to the kind of environment they’d been in before. The new organization was so dynamic for them; they were excited by what they had been able to accomplishment within it. That’s priceless.
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